Marketing Tips

Christmas is the biggest sales opportunity of the year! (Anyone else feeling the pressure?!) With every shop, café, salon and venue competing for attention, it’s essential to stand out. One of the most powerful (and cost-effective) ways to do that is clever, well-designed Christmas signage.

Business signage doesn't just have to be about telling people who you are and what you do. It can build culture, create atmosphere, showcase your personality and even bring playfulness into your workplace. In short, it can be fun!

With our vehicle wraps, when your team drives through West Yorkshire or parks outside a customer’s business they're simultaneously creating an opportunity to win new clients. But how can you stand out from the crowd? How will your van be the one that makes people say 'THAT'S the business I want to work with'? Well, we've come up with a few ways for you...

With more shops than ever competing for attention, getting noticed on the high street is no easy task. Whether you're based in Castleford, Wakefield, Pontefract, Leeds or beyond, standing out isn’t just about having a great product or service, it starts with what people see from the pavement.

At Project Group, based in Castleford, we help businesses across West Yorkshire and beyond design, produce and install signage that grabs attention and reinforces your message. Here’s how psychology plays a crucial role in signage design – and why getting these elements right can make all the difference.

Whether you’re a mobile hairdresser, a local tradesperson, a start-up owner, or a self-employed fitness coach, custom vehicle livery can help you stand out, build trust, and boost visibility — all without investing in a brand-new fleet vehicle.

In this blog we’ll explore why window graphics are vital for footfall & sales, and the different types of window signage & how to use them.

Imagine walking down a busy high street. What makes a shop stand out? The answer is simple: signage.