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Marketing Tips
The following blogs contain advice and useful pointers on how signage can benefit your business marketing efforts.


Vehicle Wrapping Your Business Fleet Isn't Just A Good Idea - It's A Genius Marketing Technique!
With our vehicle wraps, when your team drives through West Yorkshire or parks outside a customer’s business they're simultaneously creating an opportunity to win new clients. But how can you stand out from the crowd? How will your van be the one that makes people say 'THAT'S the business I want to work with'? Well, we've come up with a few ways for you...

Liam Fletcher
Aug 133 min read


How to Make Your Shop Stand Out on the High Street in West Yorkshire
With more shops than ever competing for attention, getting noticed on the high street is no easy task. Whether you're based in Castleford, Wakefield, Pontefract, Leeds or beyond, standing out isn’t just about having a great product or service, it starts with what people see from the pavement.

Liam Fletcher
Jul 163 min read


The Psychology of Signage: Colours, Fonts and Placement that Get You Noticed
At Project Group, based in Castleford, we help businesses across West Yorkshire and beyond design, produce and install signage that grabs attention and reinforces your message.
Here’s how psychology plays a crucial role in signage design – and why getting these elements right can make all the difference.

Liam Fletcher
Jun 263 min read


Turn Your Own Car into a Marketing Machine – Custom Vinyl Wrapping for Business Promotion
Whether you’re a mobile hairdresser, a local tradesperson, a start-up owner, or a self-employed fitness coach, custom vehicle livery can help you stand out, build trust, and boost visibility — all without investing in a brand-new fleet vehicle.

Liam Fletcher
May 143 min read


The Power of Window Graphics – How They Can Boost Footfall & Sales
In this blog we’ll explore why window graphics are vital for footfall & sales, and the different types of window signage & how to use them.

Liam Fletcher
Mar 264 min read


The Ultimate Guide to Business Signage – What You Need & Why It Matters
Imagine walking down a busy high street. What makes a shop stand out? The answer is simple: signage.

Liam Fletcher
Feb 202 min read
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