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Vehicle Wrapping Your Business Fleet Isn't Just A Good Idea - It's A Genius Marketing Technique!

  • Writer: Liam Fletcher
    Liam Fletcher
  • Aug 13
  • 3 min read
A vehicle wrapped business van

You can turn your work vans into travelling billboards, the secret salesman working hard for your company, without the commission! 


With our vehicle wraps, when your team drives through West Yorkshire or parks outside a customer’s business they're simultaneously creating an opportunity to win new clients. But how can you stand out from the crowd? How will your van be the one that makes people say 'THAT'S the business I want to work with'? Well, we've come up with a few ways for you...


1. BOLD graphics, the kind that can't be missed. 

Forget about discreet logos and muted tones, the most impactful vehicle graphics use bold imagery and large graphics. We can work with you to create a look that'll be unmissable, even if you're driving at 70mph on the motorway!


Example: Have you ever seen a Dyno-rod van? Their incredibly bright coral colour scheme is immediately recognisable and for that reason when thinking of drain repairs they're at the forefront of everyone's mind.


We'll help you make a fast impression with head turning business vehicle graphics. Already got a great idea? Let us turn it into reality!


2. Clever, funny or Outrageous Taglines

Funny, memorable slogans are a great way to stay in peoples minds. "Did you see that van?!" That's what you want people to say. And if you can get people to laugh, you're really onto a win. A great pun can show that your business is approachable and human. Of course this tactic doesn't suit every business but we can work with you to find a tagline that is perfect for your company.


Example: A classic, the mobile hairdresser with 'Curl up and dye' on their work van!


3. Clear business information

Ultimately, you want people who see your vehicle signage to know who you are and how to get in touch. Clarity must win over creativity. We would always recommend including:


- Your business logo/name

- Your phone number or website

- A succinct description of your business (or a graphic that explains it!)


The key is to keep it simple, you only have a few seconds to get your point across so there's no point confusing people with masses of information.


4. Imagery that tells a story

Huge impactful graphics can tell your businesses '1000 words' at a glance. You can have so much fun with graphics, perhaps you're a landscaper - let's cover your van in flower graphics! Maybe you're a dog groomer - why not run a social media competition to make your followers pets the face of your van?


Example: Marks and Spencer food vans have beautiful, large images of their delicious food on their vans - not only does it immediately describe what they do, it makes you think - I need to go and buy that!


5. Consistency is key

Having your whole van fleet wrapped in one go can save you money as well as ensure wherever you go, you look like you mean business. Seeing your team drive your stunning fleet around, what a source of pride! Reinforcing your brand message wherever you go.


6. Seasonal graphics

People often think that vehicle wraps mean you can't be reactive. We can design partial wraps so that you can add special campaign graphics too! Got a Christmas offer? No problem, let's add that on for November and December then change it again for the new year! It's a great way to keep your marketing fresh.


At Project Group, we can design and vinyl wrap cars, vans and even lorries. So whether you're a small business or a huge fleet, we can supply what you need to make your business eye catching and memorable.


Why not have a chat with our team? We'd love to get your vans, cars or lorries looking super slick with our custom vehicle wrap and design service. Not based in Yorkshire? No problem - we can travel (in our branded vans) to wherever you are! 

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