External Signage

Effective signage plays a vital role in how customers perceive and interact with your brand. From attracting attention on the high street to guiding visitors inside your premises, the right signage can influence footfall, brand recognition and customer experience. However, indoor and outdoor signage serve very different purposes and come with distinct requirements.

The world of business signage is evolving quickly. As technology reshapes how brands communicate, the conversation around digital signage vs traditional signage has never been more relevant.

Signage is our passion so OF COURSE we geek out about the most famous signs around the world! Signs are about so much more than pointing people in the right direction, they're a moment in time, a memory, a complete identity.

The world of signage can be filled with laughter when things don't quite go to plan. Here are 20 of our favourite signage fails!

With more shops than ever competing for attention, getting noticed on the high street is no easy task. Whether you're based in Castleford, Wakefield, Pontefract, Leeds or beyond, standing out isn’t just about having a great product or service, it starts with what people see from the pavement.

In this guide, we’ll walk you through how to maintain your business signage, ensuring it always looks sharp, professional, and inviting.

In this blog, we'll explore the top 5 exterior signage trends for 2025 to help you stay ahead of the curve.

From materials to size, illumination to installation, many factors influence the price of exterior signage...