How to Make Your Shop Stand Out on the High Street in West Yorkshire

With more shops than ever competing for attention, getting noticed on the high street is no easy task. Whether you're based in Castleford, Wakefield, Pontefract, Leeds or beyond, standing out isn’t just about having a great product or service, it starts with what people see from the pavement.

At Project Group, we specialise in creating high-impact signage, graphics, and branding that turn passers-by into paying customers. If you’re opening a new shop or refreshing an existing one, here’s how to make sure your business doesn’t get lost in the crowd.

1. Invest in Bold, Eye-Catching Signage

Your shopfront is your first impression and often your only chance to grab attention. High-quality signage can make the difference between being overlooked or remembered.

Whether you opt for built-up letters, illuminated signs, or flat panel fascias, our team designs signage that reflects your brand and speaks to your customers. We also take into account surrounding signage so you don’t blend into the background.

Top tip: We offer free consultations and can recommend styles and materials that suit your budget and stand out on your specific street.

2. Use Your Windows Wisely

Shop windows are prime real estate. Rather than leaving them blank or cluttered, use vinyl graphics to advertise offers, showcase your brand, or create a sense of intrigue.

At Project Group, we design, print and apply everything from subtle frosted logo vinyls to bold seasonal promotional window clings. And if you want to change things regularly? No problem, we offer flexible vinyl options that can be easily updated.

3. Light It Up

West Yorkshire isn’t known for endless sunshine, so don’t rely on daylight to show off your sign. LED-lit signs or illuminated tray panels ensure you’re visible even after dark or on gloomy days.

Illumination not only improves visibility but adds a sense of professionalism and trust to your storefront. It’s also essential if you operate outside of 9–5 hours.

4. Think Beyond the Sign

Signage isn’t just what’s above your door. Pavement signs, window decals, wall graphics, directional signs, and even branded elements inside your shop all contribute to your customer’s journey and perception of your brand.

We offer full project management and planning services, so we can help you visualise how all your signage and graphics work together to make your shop stand out.

5. Don’t Forget About Local Regulations

It’s easy to get excited about a bold new sign, only to discover you need planning permission! Especially in conservation areas or listed buildings.

We help our clients across Castleford, Leeds, Wakefield and surrounding areas navigate local authority planning, including handling applications and advising on what’s permitted. With us, there are no nasty surprises, just smooth, compliant signage installations.

6. Wrap Your Vehicle

Even if you don’t have a dedicated business van, your own car can still work for you. A custom vinyl wrap or livery design can turn your vehicle into a moving billboard, ideal if you're frequently on the road or parked near your shop.

Let’s Make Your Shop Stand Out

At Project Group, we don’t just make signs. We make businesses stand out. From one-off shopfronts to full signage packages, we offer design, surveys, planning, manufacturing and installation, all tailored to your location and budget.

If you’re ready to make your shop the one people notice (and remember), get in touch - we'd love to make your project our passion.