What Signage Does My Business Need – And Why?

Whether you're setting up a new shop, moving into an office, or looking to refresh your brand presence, one thing is certain: signage matters. It’s often the first thing people notice about your business – and if done well, it sets the tone for everything that follows.

At Project Group, based in Castleford and serving the wider West Yorkshire area including Glasshoughton, Wakefield, and Pontefract, we specialise in designing, producing and installing signage that helps your business stand out for all the right reasons.

But what signage do you actually need? Here’s our comprehensive guide to the most important signs for a standard business – and why they matter.

1. Shop Front or Building Signage

This is the big one – your main external sign is often your first impression to the world.

A well-designed fascia sign or built-up letter signage:

• Builds brand recognition

• Helps people find your location

• Creates a sense of professionalism and permanence
  

We offer a full design, manufacture and installation service, using a variety of materials like Dibond, acrylic, illuminated signage, and more. We’ll help you choose the perfect finish to suit your brand and surroundings.

Bonus: We also consider things like lighting, height, and local planning permissions, so you don’t have to.

2. Vinyl Opening Times & Window Graphics

One of the most overlooked – but essential – signs is your opening times.

We can apply clean, professional vinyl graphics to your glass doors or shopfront windows, showing your business hours, contact details and logo. It’s a small touch, but it tells customers:

• You’re open for business

• You’re organised and consistent

• You care about the details
  

We can also create eye-catching window graphics, which are perfect for:

• Promotions and seasonal offers

• Brand messaging or artwork

• Privacy screening
  

Our vinyl graphics are easy to install, durable, and can be changed or refreshed as needed.

3. Wayfinding & Internal Signage

Clear directional signage makes your space feel welcoming and easy to navigate. This is especially important in:

• Offices

• Clinics

• Retail stores

• Hospitality venues
  

We can create:

• Reception signs

• Room numbers and door vinyls

• Toilet and accessibility signage

• Branded wall panels and directory signs
  

Everything is designed to match your branding and layout, ensuring your space looks professional from every angle.

4. Vehicle Signage – Vinyl Wraps & Livery

You don’t need a branded van fleet to benefit from vehicle graphics.

Even if you’re using your personal car for business purposes, adding a vinyl wrap or livery can be a cost-effective mobile advertisement. Project Group offers:

• Full or partial vehicle wraps

• Cut vinyl logos and contact details

• One-way vision window graphics
  

We work with you to create a bespoke design that matches your brand and gets noticed on the road. It’s a smart way to boost awareness, especially for tradespeople, delivery businesses, and local service providers.

5. Temporary & Promotional Signage

Need signage for an event, pop-up shop, grand opening or promotion? We’ve got you covered.

We supply and install:

• Correx boards

• PVC banners

• A-boards and pavement signs

• Foamboard and temporary window graphics
  

These solutions are lightweight, cost-effective and easy to update — ideal when you need short-term signage that still looks professional.

6. Health & Safety Signage

In today’s business landscape, clear and compliant health and safety signage is non-negotiable.

We supply:

• Fire exit signs

• Hazard warnings

• COVID-safe messages

• Accessibility notices
  

We’ll make sure your signage meets all legal standards while still fitting in with your brand.

7. Bespoke & Branded Displays

Looking to make a visual impact indoors? We also offer:

• Custom wall graphics

• Light-up logos

• Display stands

• Timber features from The Timber Project (using refurbished wood)
  

Our in-house designers and carpenters can help you create one-of-a-kind pieces that elevate your workspace and reinforce your brand identity.

Why Choose Project Group?

We’re not just a sign maker – we’re a full-service signage partner. Based in Castleford, we work across West Yorkshire and beyond to help businesses of all sizes look their best.

When you choose Project Group, you get:

• Professional design advice that considers location, fixtures, and nearby signage

• Quality materials and expert installation

• Custom solutions tailored to your business and budget

• A local team who understands your area, your audience, and your goals
  

Ready to Upgrade Your Business Signage?

Whether you need a full signage package or just want to brand your car, we’re here to help. From consultation and design through to installation and maintenance, Project Group is your go-to signage partner in Castleford, Glasshoughton, Wakefield, and Pontefract.

Get in touch today to book a free consultation and let’s bring your brand to life.