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The psychology of signage: colours, fonts and placement that get you noticed
At Project Group, based in Castleford, we help businesses across West Yorkshire and beyond design, produce and install signage that grabs attention and reinforces your message.
Here’s how psychology plays a crucial role in signage design – and why getting these elements right can make all the difference.

Liam Fletcher
5 days ago3 min read
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Eco-Friendly Signage Options for Sustainable Businesses
At Project Group, based in Castleford, we understand the growing demand for sustainable signage. That’s why we offer a range of environmentally friendly options to help businesses in Glasshoughton, Wakefield, Pontefract and beyond make greener choices without compromising on quality or impact.

Liam Fletcher
Jun 183 min read
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What Signage Does My Business Need – And Why?
Whether you're setting up a new shop, moving into an office, or looking to refresh your brand presence, one thing is certain: signage matters. It’s often the first thing people notice about your business – and if done well, it sets the tone for everything that follows.

Liam Fletcher
Jun 113 min read
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What Should Be on a Business Sign?
If you’ve ever stood in front of a blank canvas (or shopfront) wondering what your signage should say — you’re not alone. One of the most common questions we get at Project Group in Castleford and Glasshoughton is: “What exactly should go on my business sign?”

Liam Fletcher
Jun 43 min read
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Why You Should hire a Professional to Design Your Business Signage
When you’re starting a new business or rebranding an existing one, signage is often one of the first things on your to-do list. But here’s the thing — while it may be tempting to go the DIY route or ask your mate’s cousin who “knows Photoshop” to whip something up, your business signage is not the place to cut corners. At Project Group, we design and install professional signage across West Yorkshire that doesn’t just look good — it works hard for your brand.

Liam Fletcher
May 293 min read
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5 creative ways to use vinyl graphics in your retail space
Whether you're working with a tiny boutique or a sprawling showroom, vinyl graphics are affordable, flexible and eye-catching — and they can be changed as often as you like without major renovations or cost. Let's explore five clever ways to put them to work in your shop.

Liam Fletcher
May 213 min read
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Turn Your Own Car into a Marketing Machine – Custom Vinyl Wrapping for Business Promotion
Whether you’re a mobile hairdresser, a local tradesperson, a start-up owner, or a self-employed fitness coach, custom vehicle livery can help you stand out, build trust, and boost visibility — all without investing in a brand-new fleet vehicle.

Liam Fletcher
May 143 min read
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Sustainable Carpentry: Turning Reclaimed Timber into Unique Furniture and Features
If you’re searching for bespoke wooden furniture, reclaimed timber design, or custom carpentry in Castleford or Leeds, you’ll want to know about The Timber Project by Project Group. Born in 2023, this exciting new venture combines craftsmanship, sustainability and creative flair to deliver one-of-a-kind timber pieces—without costing the earth.

Liam Fletcher
May 83 min read
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Shop Signage Rules You Need to Know Before Opening a Business in West Yorkshire
Opening a new business in West Yorkshire? Whether you're setting up a shop in Castleford, Pontefract, Wakefield, or Leeds, you’re probably focused on things like stock, staffing, and getting your brand out there. But one important detail is often overlooked by new business owners: signage rules and planning permission.

Liam Fletcher
Apr 303 min read
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Looking for a Reliable Sign Company Near You?
If you’ve just searched for “sign company near me” and you’re based in Castleford, Glasshoughton, Wakefield or Pontefract, you’ve landed in the right place!

Liam Fletcher
Apr 233 min read
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What’s the Difference Between Vehicle Livery, Decals, and Wrapping?
When it comes to turning your van, car, or fleet into a mobile advertisement, the jargon can get a bit confusing. Vehicle livery, decals, and wrapping—what's the difference, and which one is right for your business?

Liam Fletcher
Apr 153 min read
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What Type of Business Signage Works Best for Your Industry?
In this guide, we break down the most effective signage options by sector, so you can find what works best for you.

Liam Fletcher
Apr 93 min read
16
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The Power of Window Graphics – How They Can Boost Footfall & Sales
In this blog we’ll explore why window graphics are vital for footfall & sales, and the different types of window signage & how to use them.

Liam Fletcher
Mar 264 min read
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How to Maintain Your Business Signage for a Professional Look
In this guide, we’ll walk you through how to maintain your business signage, ensuring it always looks sharp, professional, and inviting.

Liam Fletcher
Mar 194 min read
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The Top 5 Exterior Signage Trends for 2025
In this blog, we'll explore the top 5 exterior signage trends for 2025 to help you stay ahead of the curve.

Liam Fletcher
Mar 134 min read
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The Do’s And Don’ts Of Vinyl Wrapping Your Business Vehicle
In this guide, we’ll walk you through the best practices and common pitfalls of vehicle wrapping for business advertising.

Liam Fletcher
Mar 54 min read
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How Custom Wall Graphics Can Transform Your Office or Retail Space
When it comes to creating an engaging, and memorable space, custom wall graphics are one of the most effective and versatile solutions.

Liam Fletcher
Feb 263 min read
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How Much Does Exterior Signage Cost for Your Shop?
From materials to size, illumination to installation, many factors influence the price of exterior signage...

Liam Fletcher
Feb 202 min read
14
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Why Wrapping Your Kitchen Cupboards is Smarter Than Replacing Them
Kitchen cupboard wrapping is a cost-effective, stylish, and hassle-free way to give your kitchen a new look, without the hefty price tag...

Liam Fletcher
Feb 203 min read
19
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The Ultimate Guide to Business Signage – What You Need & Why It Matters
Imagine walking down a busy high street. What makes a shop stand out? The answer is simple: signage.

Liam Fletcher
Feb 202 min read
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