Why You Should Plan Your Summer Signage Now

Liam Fletcher
Jan 7
3 min read

Summer is one of the busiest and most profitable times of year for many businesses, from retailers and hospitality venues to leisure attractions, events, gyms and outdoor spaces. But while summer may feel a long way off, your signage planning shouldn’t wait.

The most successful summer campaigns don’t happen last minute. They’re carefully planned, designed, approved and installed well in advance. At Project Group, we see it every year. The businesses that plan early get better results, smoother signage installation and far less stress.

Here’s why now is the perfect time to start planning your summer signage.

1. Summer Is Peak Season for Signage Installations

As soon as the weather improves, signage demand increases dramatically. Businesses start preparing for:

Seasonal promotions
Outdoor trading
Events and festivals
Refreshed branding
Increased footfall

Installation teams, access equipment and specialist labour book up fast! Particularly for exterior signage and large-scale installations. Planning early means you secure installation slots before diaries fill up.

Project Group operates multiple installation teams nationally, but even with our capacity, summer calendars fill quickly.

2. Planning Permission Can Take Longer Than You Think

Many types of summer signage require approval from local authorities, including:

New shopfront signage
Illuminated signs
Large banners
External structures
Digital displays

Planning applications can take weeks or months, especially during peak council workloads. Starting early gives you time to:

Confirm what permission is needed
Prepare compliant designs
Submit applications
Respond to feedback

As a West Yorkshire–based company, Project Group regularly works with councils including Leeds, Wakefield, Kirklees and Calderdale, handling the planning process on behalf of our clients.

3. Better Design Takes Time (and Delivers Better Results)

Rushed signage often looks rushed. When you plan ahead, you gain the opportunity to:

Explore multiple design concepts
Choose the most effective materials
Test visibility and placement
Align signage with wider marketing campaigns

Whether it’s bold window graphics, a full vehicle wrap, event branding or a new exterior sign, good signage design is strategic, not last minute.

Project Group’s consultation-led approach ensures every design choice supports your brand, your location and your goals.

4. Summer Signage Often Involves Outdoor & Access Equipment

Summer installs frequently involve working at height or outdoors, such as:

Fascia signs
Totem signs
Banner frames
Building wraps
Large-scale graphics

These require:

Site surveys
Access equipment assessments
Equipment hire coordination
Risk assessments and method statements

Planning early allows time for proper surveys and safe, efficient installation which helps to avoid weather-related delays or last-minute scrambling for equipment.

5. Seasonal Promotions Need Time to Be Effective

Summer signage isn’t just decoration, it’s a sales tool. Businesses often use summer signage to promote:

Sales and offers
New product launches
Outdoor seating or trading
Seasonal menus
Events and activations

The earlier signage goes up, the longer it works for you. Installing signage before the season starts ensures you capture every possible opportunity, not just the last few weeks.

6. Vehicle Graphics & Fleet Branding Take Planning Too

Summer is prime time for branded vehicles to be out on the roads. Attending events, visiting customers or operating at full capacity.

Vehicle graphics require:

Design approval
Print scheduling
Vehicle downtime planning

Booking early allows wraps or graphics to be installed around your operations, not disrupting your busiest trading periods.

7. You’ll Have More Control Over Budget & Materials

Early planning gives you:

More choice of materials
Better scheduling flexibility
Fewer rush fees
Time to phase projects if needed

Instead of reacting under pressure, you can make informed decisions that maximise return on investment.

How Project Group Helps You Plan Summer Signage

At Project Group, we don’t just install signage, can we manage the entire process.

Our summer signage planning support includes:

Expert consultation
Site surveys & audits
Creative design support
Planning permission assistance
Access equipment surveys & hire
Project management
Professional installation
National rollout capability

From a single shopfront refresh to a multi-site summer campaigns, we ensure your signage is delivered on time, on brand and built to last.

Start Planning Now, Thank Yourself Later

Summer comes around faster than you think. By planning your signage now, you avoid delays, reduce stress and ensure your business looks its best when footfall is at its highest.

If you’re based in West Yorkshire or beyond and want to get ahead of the summer rush, speak to Project Group today.